Via Senior approached Hypnotic to develop a comprehensive directory of assisted living homes and care facilities, featuring a powerful search engine. This tool was designed to empower families in finding safe, practical, and mediated solutions for their senior members. As the company was in the early stages of establishing its digital presence, it was crucial to create a solution that was both time and cost-efficient. For this project, our primary focus was on optimizing navigation and enhancing the interaction with the search engine, ensuring an intuitive and seamless user experience.

To address Via Senior’s needs, we developed a website based on a WordPress theme, ensuring an easily updatable database for seamless content management.

In addition to the technical solution, we refreshed the brand’s visual identity, creating a modern, lighter, and more welcoming design. This approach was crucial to evoke a sense of comfort and trust for users navigating the platform to choose a senior residence. The directory was crafted with user experience at its core. It offers intuitive navigation, whether through a list or map view, and includes multiple filters to help users find what they need quickly and efficiently. Each care home’s profile page is fully detailed, showcasing utilities, services, photos, and other features. This transparency allows families to gain a clear understanding before initiating contact.

The website is also fully responsive, ensuring that the user experience remains consistent and optimized across all devices. With this approach, Via Senior is accessible anytime, anywhere, providing support to families wherever they are.

WordPress