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Continente

Tony & Continente

Making an impossible duet a reality

Ano

2016

Indústria

Retail

Serviços

XR / AR / VR

Real-Time Experiences

Campaign Microsites

Front-End Development

Back-End Development

Tecnologia

Flutter

Native iOS & Android Libraries

Real-Time Sync Engine

TonyContinente1
Context

Continente has built a long-standing relationship with Portuguese audiences, creating campaigns that have become part of the country's cultural landscape. To celebrate ten years of partnership with Tony Carreira, the brand wanted to create a new kind of fan experience.

The challenge was to allow thousands of people to record a virtual duet with Tony Carreira from anywhere, giving selected participants the opportunity to perform alongside him during a live concert.

TonyContinente2
Approach

Engineering a real-time performance.

Delivering a convincing duet experience required much more than traditional karaoke technology. We developed a custom synchronisation engine capable of aligning video and audio in real time across thousands of devices.

The mobile application was built in Flutter, while native audio and video libraries were implemented in Swift for iOS and Java for Android to ensure precise media control and synchronisation. Server-side keyframe logic kept every recording accurately aligned, delivering a seamless experience regardless of the device.

The result was a reliable technical platform capable of supporting a large-scale national campaign.

App

A stage in every pocket.

The application allowed users to record a duet with Tony Carreira wherever they were, combining video recording, audio synchronisation, and a simple participation flow into a seamless mobile experience.

Designed for large-scale participation, the app made a complex technical process feel intuitive, helping transform a marketing campaign into an engaging interactive experience.

Impact
  • More than 4,000 duet recordings.
  • Top positions in the iOS and Android app stores.
  • Extensive national media coverage.
  • Thousands of fans participated in the campaign.
Technology

The solution was developed using Flutter, supported by native media libraries built in Swift (iOS) and Java (Android) to ensure accurate control over audio and video playback.

A custom synchronisation engine based on server-side keyframe logic enabled real-time alignment between audio and video, delivering a consistent recording experience across devices.

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Que serviços oferece a Hypnotic?

A Hypnotic é uma agência criativa technology-first que desenvolve websites de alta performance, aplicações móveis, plataformas digitais, e-commerce, IA, XR e soluções de automação.

Onde fica a Hypnotic?

A Hypnotic está sediada em Lisboa, Portugal, no Amoreiras Shopping Center, e trabalha com clientes em Portugal e no estrangeiro.

A Hypnotic trabalha com clientes internacionais?

Sim. A Hypnotic desenvolve projetos para clientes em todo o mundo, trabalhando em inglês e português.

Com que tecnologias trabalha a Hypnotic?

A Hypnotic desenvolve com tecnologias web modernas como React e Next.js, além de inteligência artificial, XR (realidade estendida) e plataformas de automação.

Como posso contactar a Hypnotic?

Pode contactar a Hypnotic por email para agency@hypnotic.pt ou por telefone para +351 969 657 604.

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