Assisted Living Directory Platform

Via Senior approached Hypnotic to create a trusted digital platform that helps families navigate one of life's most important decisions: choosing the right assisted living solution for a loved one.

The challenge was to build an intuitive directory that combined powerful search capabilities with accessible content and a welcoming visual identity—all within a lean budget and an ambitious delivery timeline. As a growing business establishing its digital presence, the platform also needed to be scalable, easy to manage, and ready to grow alongside the company.

Designed around people, not just places.

The platform was built to make the search process as clear and stress-free as possible. Visitors can browse residences through either a map or list view, refine results using multiple filters, and explore detailed profile pages containing everything they need to compare different options before making contact.

Every interaction was designed to prioritise simplicity, accessibility, and trust, creating an experience that feels informative without becoming overwhelming.

Core features

• Assisted living directory with map and list views
• Advanced filters by location, services, care type and pricing
• Dedicated residence profiles with photos, facilities and contact information
• Responsive experience across desktop and mobile devices
• Clean, accessible interface focused on ease of navigation

Making an important decision easier.

Via Senior brings together intuitive navigation, structured information and thoughtful UX to help families confidently explore assisted living options.

The platform was designed for everyday use, allowing users to quickly compare residences, discover nearby options and access reliable information through a clear, mobile-friendly interface. At the same time, administrators can easily manage listings and keep information up to date through a simple content management system.

Core features

• Fast search experience with intuitive navigation
• Interactive map and list browsing
• Detailed residence pages
• Responsive design for every device
• Easy content management for administrators

The platform was built in WordPress using a custom theme tailored to the needs of a growing directory platform. A modular architecture allows new residences and content to be added efficiently, while the responsive implementation ensures a consistent experience across desktop, tablet and mobile devices.

The result is a scalable solution that is simple to manage today and ready to support future growth.