FJBio: New Website

Following the successful delivery of FairJourney Biologics' previous website, we were invited to implement the next generation of the platform in Framer, based on an updated design direction provided by the client.

The objective was not only to transform the new visual system into a high-performance website, but also to refine selected components where needed and build a stronger foundation for lead generation, analytics, and long-term content management.

The website was implemented in Framer, transforming the new design into a more flexible and performant digital experience.

Alongside the implementation, forms, analytics, GTM, and LLMS-related considerations were integrated to create a more measurable setup — allowing the client to analyse downloads, export submissions, define KPIs, and better understand user behaviour across the website.

The result is a clearer and more structured digital platform that supports FairJourney Biologics’ updated brand direction while preserving the depth and credibility required by a highly specialised scientific audience.

The new setup also gives the marketing team greater control over content, lead acquisition, and ongoing website performance.

A key part of the project was making the website more measurable and easier to manage from both a lead capture and content-performance perspective.

Integrated forms, analytics, and tracking allow the client to analyse downloads, export submissions, define KPIs, and better understand user behaviour across the website.

Built in Framer, the platform combines integrated forms, Google Analytics, Google Tag Manager, and LLM-related considerations to create a flexible, measurable, and performance-oriented digital foundation.