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Grupo LeYa

Clube de LeYtura Book Subscription

Portugalʼs first fully digital book subscription, built in 6 weeks

Year

2019

Industry

Publishing & eCommerce

Services

UX/UI Design

Front-End Development

Back-End Development

E-Commerce

Technology

Vue.js

MariaDB

MeoWallet API

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Context

Grupo LeYa, one of Portugal's leading publishing groups, set out to launch the country's first fully digital book subscription service. The objective was ambitious: design, develop, and launch the platform in just six weeks, in time for the Lisbon Book Fair.

The project introduced a new subscription model to the Portuguese publishing market, combining recurring payments, curated book deliveries, and a fully digital customer journey. Beyond launching on time, the platform needed to be scalable enough to support future growth from day one.

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Approach

Built at startup speed. Backed by enterprise reliability.

Working within an intensive six-week schedule, we developed the entire user journey, from subscription and onboarding to payment and account management. A key challenge was integrating recurring payments through MeoWallet, creating a seamless experience for a subscription model that was still new to the Portuguese publishing sector.

Despite the compressed timeline, the platform launched on schedule with a modern frontend, a robust backend, and an architecture prepared to support rapid growth.

Leya3
Website

A new way to discover books.

Clube de LeYtura brings together discovery, subscription, and recurring deliveries within a simple and intuitive experience. Designed to reduce friction throughout the customer journey, the platform allows users to subscribe, manage their membership, and receive curated book selections through a reliable and scalable digital service.

The launch exceeded expectations, reaching 500 subscribers during the first month and more than 1,000 in the second, validating both the concept and the platform's ability to scale.

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Technology

The platform was developed using Vue.js on the frontend, providing a fast and responsive user experience. MariaDB manages the platform's data, while the MeoWallet API supports recurring payments, enabling one of the first digital subscription models in the Portuguese publishing market.

The architecture was designed for rapid delivery without compromising scalability, providing a solid foundation for the continued evolution of the service.

Frequently asked questions

Straight answers about how we work

What services does Hypnotic offer?

Hypnotic is a technology-first creative agency delivering high-performance websites, mobile applications, digital platforms, e-commerce, AI, XR and automation solutions.

Where is Hypnotic based?

Hypnotic is based in Lisbon, Portugal, at the Amoreiras Shopping Center, and works with clients in Portugal and internationally.

Does Hypnotic work with international clients?

Yes. Hypnotic delivers projects for clients worldwide, working in English and Portuguese.

What technologies does Hypnotic work with?

Hypnotic builds with modern web technologies such as React and Next.js, alongside artificial intelligence, XR (extended reality) and automation platforms.

How can I contact Hypnotic?

You can reach Hypnotic by email at agency@hypnotic.pt or by phone at +351 969 657 604.

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