SuperAuto: Website

Superauto is an ambitious initiative in Angola, aiming to become the leading online portal for buying and selling vehicles. It offers a structured, reliable alternative to the informal market, which still heavily relies on WhatsApp groups for transactions. The platform seeks to address challenges such as market informality and consumer distrust in adopting new digital platforms.

Informal Market: The prevalence of informal negotiations makes it difficult for consumers to transition to structured digital platforms.
Lack of Trust: Many consumers hesitate to adopt new platforms due to the absence of security mechanisms and verified sellers.

The platform successfully delivers an intuitive and user-friendly website, designed to appeal to users unfamiliar with digital commerce. Seller certification mechanisms were implemented, ensuring a safer transaction environment. While the platform supports multilingual functionality, it is currently available only in Portuguese. The website stands as a professional alternative to the informal market, providing transparency and a seamless experience for both buyers and sellers.

Developed using WordPress with a custom-built theme, the website offers flexibility, ease of maintenance, and scalability. Seller certification tools were integrated to enhance trust and security. The platform focuses on simplicity, ensuring it is accessible to users with varying levels of digital experience.