Prio Energetic Transition

PRIO approached us to develop a digital platform that complements their main website—an ecosystem dedicated to their energy transition initiatives. The goal: consolidate their B2B and B2C solutions into one streamlined experience with bold visuals, intuitive navigation, and storytelling that engages. This wasn’t just about showcasing services—it was about inspiring real behavioral change around carbon consumption.

We designed a high-performance, content-driven experience built to scale. The UX architecture focused on seamless flows between solution areas, while the UI leaned into bold visual storytelling, translating complex information into clear, compelling narratives. We embedded key tools like a carbon impact calculator and content zones tailored to both individuals and business partners. From microinteractions to accessibility-first features, every touchpoint was crafted to keep users moving and thinking.

Built to move. Designed to persuade.

This isn’t just a digital space—it’s a strategic tool. The new PRIO platform guides users through the energy transition in one continuous scroll. Each section is designed to do two things at once: educate and convert. For B2B, it supports the sales process with clear positioning and accessible partner resources. For B2C, it signals commitment—PRIO isn’t on the sidelines, it’s part of the solution. The layout is light, fluid, and responsive. It adapts without friction, on any device. Motion is intentional, never ornamental. The carbon calculator nudges conscious action. The article hub connects knowledge to behavior. Dark mode and animation-off toggles reinforce the sustainability story—not just in concept, but in code.

The impact? Immediate and measurable:

• PRIO’s role in the energy transition is now front and center
• B2B partners have a clear entry point—frictionless, informative, and sales-ready
• B2C users engage deeper through scroll-based storytelling
• Complex topics feel intuitive, not heavy
• The platform increases time-on-page, interaction, and message retention

Fast. Flexible. Built to scale.

The stack is modern and efficient: React + Next.js at the core for speed and smooth navigation. Tailwind CSS ensures the design flexes across breakpoints. GSAP powers animation with restraint, subtlety, and purpose, never getting in the way. Sanity CMS makes content modular and easy to update, keeping the platform nimble over time. Google Analytics is fully integrated for ongoing optimization.

Sustainability and accessibility are baked in:

• Dark mode across all pages
• Motion-off toggle for reduced energy use and better UX
• Lightweight, friction-free design with real performance impact

This is what it means to build with purpose and ship with vision.