Inovocorte

The Inovocorte website, one of the brands within the Synere Group, was revamped following the launch of a new brand identity. The previous website no longer reflected Inovocorte’s positioning as a high-value industrial metalworking partner.

The revamp aligned the digital presence with the new brand, clarified industrial capabilities and OEM solutions, and ensured seamless integration within the group’s digital ecosystem. The website needed to present services clearly, guide users efficiently, and support commercial growth through structured lead capture.

Developed as part of the Synere Group digital ecosystem, the platform leverages a white-label framework shared across four group brands. Each brand has its own theme, allowing Inovocorte to highlight its unique services while maintaining consistency across the group.

This approach provides a modular, flexible content structure, enabling the team to manage content efficiently without duplication. Forms were integrated with HubSpot to streamline lead management, and the OEM workflow was highlighted to emphasize end-to-end project support. Modular layouts, shared component libraries, and subtle motion ensure clarity, usability, and a cohesive user experience across the platform.

The website structure was redesigned to reflect Inovocorte’s industrial logic and operational flow. Services are organized to emphasize project integration and end-to-end support, making complex offerings easier to understand and navigate.

The OEM Solutions section explains the process from initial drawings to production, quality control, and final delivery, reinforcing Inovocorte’s role as a strategic partner rather than a standard service provider.

From a UI and UX perspective, the interface prioritizes clarity and structure. Layouts are modular and consistent, built from a shared component library across the group. Typography, spacing, and brand colors are tightly controlled to support readability and hierarchy. Subtle animations guide attention without distraction, resulting in a clear, intuitive, and professional user experience.

The website was built using React and Next.js, ensuring high performance, scalability, and SEO optimization. Tailwind CSS was used to create responsive, modular layouts, while GSAP and Lenis handle animations and smooth scrolling in a subtle, purposeful way.

Content is managed through Sanity Studio, allowing for a modular, reusable structure that can evolve as the company grows. Forms are integrated with HubSpot, streamlining lead capture and management directly within the CRM. Google Analytics and Google Tag Manager monitor site performance and user behavior, and Google Maps is embedded where relevant to help users locate the company’s facilities.