Cartão Staples

Staples Portugal came to Hypnotic with a clear challenge: transform its existing loyalty programme into a fully digital experience. The physical card was disconnected from digital channels and underused. The goal was to create an app that placed the loyalty programme at the centre of the customer experience—integrated, intuitive, and always within reach.

Beyond digitising the loyalty card, the platform also needed to promote campaigns, connect with Staples' e-commerce ecosystem, and support thousands of customers through secure, real-time data synchronisation.

We designed a mobile experience focused on simplicity, engagement, and long-term retention. Customers can activate or request their loyalty card in just a few steps, while the homepage highlights current promotions and partner campaigns. Transaction history and savings tracking help users understand the value of the programme over time.

Push notifications keep customers informed about new offers and updates, extending Staples' relationship with users beyond the physical store. Behind the scenes, the platform synchronises with Staples' core systems in real time, ensuring registrations, transactions, and loyalty benefits remain accurate and secure.

The collaboration continues today, with Hypnotic delivering new features and continuous improvements that keep the platform evolving alongside the business.

Your Staples loyalty, now in your pocket.

The Cartão Staples app centralizes loyalty interactions into one smooth, self-service platform. Designed to simplify, built to scale.

Key features:

• Digital loyalty card activation and management
• Transaction and savings history
• Partner campaigns and promo integration
• Push notifications for real-time updates
• In-app registration with no friction
• Cross-platform responsive experience (iOS & Android)

The same experience across every device.

The website extends the core functionality of the mobile application, providing a consistent experience across desktop and mobile. Users can register, activate their loyalty card, manage their account, track savings, and browse promotions through the same intuitive journey, reinforcing continuity across every digital touchpoint.

The platform was developed using Flutter, providing a consistent experience across iOS and Android. Node.js powers the backend, while Firebase manages real-time synchronisation, authentication, and secure data exchange.

Bloc was implemented for state management and Provider for dependency injection, creating a modular architecture that is easy to maintain and evolve as new features are introduced.