MUVV

Muvv, one of the brands within the Synere Group, needed a digital platform capable of expressing its own identity while remaining structurally aligned with the group’s broader ecosystem.

As with Synere and Inovocorte, the challenge was not only visual, but systemic. The website needed to present Muvv’s product universe clearly, support a modular content structure, and guide users through a more informed discovery process. Alongside the public website, the project also required a dedicated portal for existing customers.

Developed as part of the Synere Group digital ecosystem, the platform follows the same white-label framework shared across the group’s four brands. This approach allows Muvv to remain consistent with the broader system while expressing its own brand, product logic, and communication style.

Integrated into the public website, we also developed a simulator designed to help users identify the table frame solution that best matches their needs. When no solution within the existing range fits, the simulator allows users to submit a tailored project request instead. That part of the website is integrated with HubSpot, converting simulations into qualified leads.

Alongside the website, we developed a Shopify-based portal dedicated to existing customers.

The website was designed to organise Muvv’s product universe in a clearer and more scalable way. Content is structured modularly, allowing the brand to communicate its systems, applications, and value proposition with greater flexibility and consistency.

A central feature of the experience is the simulator, which helps users move from exploration to recommendation. When no existing option fits, the experience shifts naturally toward a custom solution request, making the website both informative and commercially effective.

Separate from the public website, the portal was built in Shopify for existing customers.

Its purpose is both transactional and relational. Customers can place new orders, review purchase history, and follow project status over time, creating a more continuous digital relationship with the brand.

The website was developed within the Synere Group’s shared digital framework, using a modular architecture designed for scalability, maintainability, and brand flexibility. Content is managed through Sanity Studio, allowing the Muvv team to update and expand the platform without compromising structural consistency.

The simulator is integrated with HubSpot, ensuring that product recommendations and tailored requests are captured directly as qualified leads within the CRM. The portal was developed in Shopify, creating a stable environment where existing customers can manage purchases and monitor project progress efficiently.